BRAND HERITAGE

YËKIM was founded by fashion enthusiast and urban cultural icon, Martez Malone. Malone is the epitome of what it means to dream big, hustle hard, and grind until you create your ultimate reality. The YËKIM brand flourished from a simple idea in Chicago to a physical reality that resulted in the opening of a flagship store in the world-renowned Fairfax District of Los Angeles, CA.

 

The brand has quickly grown and continued to expand its reach and impact in the culture. YËKIM’s custom pieces and FW17/SS18 collection have been worn by industry leading artists like Future, Young Thug, Chief Keef, Durk, and Juice Wrld.

 

The heritage of YËKIM is rooted in one mission: to merge high fashion with urban culture in a way that pays homage to fashion icons from the past, while designing for the most coveted tastemakers in fashion and music today.